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LA MUJER DEL PRESIDENTE TELLS THE PRESIDENT WHAT HE NEEDS TO HEAR, NOT WHAT HE WANTS TO HEAR

She knows that the truth can sometimes hurt, but a lie can be fatal. For this reason, she is always honest and tells the President what others dare not say. Telling the truth at all times is her greatest gesture of loyalty.

#2

SHE GIVES THE PRESIDENT A DIFFERENT VISION

Her position, far away from offices and the President’s cabinet groups, gives her a greater perspective and allows her to broach subjects with a radically new outlook.
#3

SHE GOES TO BED AND WAKES UP NEXT TO THE PRESIDENT EVERY DAY

She knows about the President’s dreams, she knows what keeps him awake at night, and tolerates his snoring. In other words, she understands everything that is going on around him and relies on his total confidence. Only like this can she help him to make his toughest decisions.

#4

SHE HELPS THE PRESIDENT TO KEEP HIS FEET ON THE GROUND

While the President can visualize abstractly about theories, speculations and hypotheses, she never loses sight of reality. And she feels, thinks and speaks like a real person.

#5

SHE KNOWS THAT PROMISES ARE WORTH NOTHING IF THEY ARE NOT KEPT

She understands that the people value a President who acts before he talks. And she proposes useful solutions to resolve his needs, whatever they may be.

LA MUJER DEL PRESIDENTE IS THE AGENCY OF CREATIVE SOLUTIONS BASED ON TRUTH. AND THE PRESIDENT IS YOUR BRAND OR PROJECT.

HER IDEOLOGY

La Mujer del Presidente  firmly believes in strategy and creativity as inseparable entities. For this reason, all projects that she carries out are anchored firmly in the truth from the President. Even though many times he does not know it.

This incontestable truth materializes in big ideas that can be communicated via own or paid media, but always with the intention of making the President win the support of as many people as possible. La Mujer del Presidente knows how to move with skill in any of these scenarios. And whenever she can, she does it in all three at once:

The ideology of La Mujer del Presidente is the consequence of experience, learning and knowledge acquired over more than a decade working with one of the best presidents. If you wish to know her intimately, contact her. She would be delighted to get to know you.

her parents

The Parents of La Mujer del Presidente do not let her keep any old company. They will only acquiesce to relinquishing her hand to brands or projects that she has genuinely fallen in love with. In this way, they ensure the motivation and commitment necessary so that the relationship comes to a happy ending. 

Guillermo Navarro

Head of Strategy & CoFounder

Planner with experience in advertising agencies: The Vidal Parthership NY, JWT Madrid, GREY Madrid and Kitchen. He has worked for Schweppes, Vodafone, Mondelez International, Mazda, Telepizza, Kellogg's, Antena 3, Cerveza Corona, Domino's Pizza, Bankinter, NH Hoteles, and other companies. He has been recognised and rewarded in several occasions. In “Premios Eficacia” Festival, he was one of the the juries in its 2017 edition. He is an associate teacher and speaker invited in several universities and business schools.

Jose Maza

Creative Director & CoFounder

Copywriter with experience in advertising agencies: Contrapunto/BBDO, DDB Madrid, El Laboratorio y JWT Madrid. He worked with brands such as Mercedes-Benz, Grupo Mahou-San Miguel, Movistar, Canal+, El País, Vodafone, Cerveza Corona, Grupo Kraft, Johnson&Johnson, Meetic, ONCE and Bankinter. He has been recognized in several advertizing festivals: El Sol, Eurobest, Premios Eficacia, JCDecaux Awards, AMPE and Premios Nacionales de Creatividad (CdeC), where he participates as jury in its 2017 edition.

HER CHILDREN

Some are fatter, some are smaller and some are more beautiful. Also, there are some that look a little strange. But La Mujer del Presidente loves them all equally.

THEY CANNOT DO ANY MORE FOR YOU

SERGIO’S MASCLETA

When will you be parents?

#PAELLAEMOJI PROJECT

GASTROTRAVELER TARSUS

#LaNoticiaDeMiVida

PAELLA COOKED TO MUSIC

DAY OF THE PEOPLE

RICE SCULPTURE

SIX RECIPES OF A UNIQUE DISH

her presidents

La Mujer del Presidente helps the President to build a new relationship based on the unprecedented power of people who take sides and demand that brands truly take into account their interests.
She is glowing with pride to have collaborated with these presidents and helped them to once again form part of people’s lives:

her joys

No great endeavour is undertaken without the aid of a great President. For this reason, any type of acknowledgment is a source of joy for La Mujer del Presidente; as she understands that the awards she receives, are really for her President.

EL SOL. IBERO AMERICAN ADVERTISING AWARDS

Digital Grand Prix.
Gold - Integrated Campaign
Gold - Digital
Bronze - Integrated Campaign

PREMIOS EFICACIA. SPANISH ADVERTISING EFFECTIVENESS AWARDS

GOLD - Regional Category
 

CdeC. NATIONAL AWARDS OF CREATIVITY

Bronze - Ideas
Bronze - Digital

LA LLUNA. VALENCIAN REGION ADVERTISING AWARDS

Agency of the year 2016
Grand Prix
Gold - Efectiveness
Gold - Best Digital Media Usage
Gold - Social media
Gold – PR
Silver – Integrated Campaign
Silver - Events
Bronze - Branded Content
Bronze - Street Marketing

A WOMAN OF ACTION

La Mujer del Presidente is the type of woman whose actions speak for her. She is more about doing rather than speaking, and for this she wishes to show you what she has been working on recently. If you wish to receive periodic notifications from the President, leave us your email address

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GRAND AWARD & TWO GOLDS IN EL SOL

El Sol has granted the Digital Grand Prix, Gold in Integrated Campaigns and another Gold in Digital, for the “#PaellaEmoji Operation” follow up. La Mujer del Presidente ranking second out of the independent agencies awarded in the world’s foremost Spanish speaking festival.

NEW COLLABORATION WITH SATORISAN

La Mujer del Presidente will work on the new communications strategy with the international fashion firm. Embarking on new pastures which will serve to construct and consolidate its international and national standing, operating in 24 countries over 4 continents.

GUILLERMO NAVARRO, JUROR OF THE EFI

The Spanish Advertiser Association has made the juror public for the next edition. Guillermo Navarro, the Strategic Director and Founding Partner of La Mujer del Presidente, is the representative of APG Spain.

JOSE MAZA, CDEC JURY

Creative Director and co-founder of La Mujer del Presidente will be one of the juries, in the Ideas and Digital categories, of the most important contest for creatives in the country; The National Creativity Awards (organized by “El Club de Creativos”)

her friends

Designers, industrial engineers, sculptors, musicians, journalists, architects, programmers, events and buzz specialists, illustrators and photographers. La Mujer del Presidente knows very well how to choose her friendships to carry out any task, regardless of how great or complex it might be. She relies on a network of professionals from different disciplines which make up a flexible structure that adapts like a glove to the requirements of each project.

Her House

The doors of La Mujer del Presidente are always open. Come and have a coffe and tell her about how your brand is going, or what your Project is all about. She will be delighted to help you out and suggest creative solutions.

Calle Almirante Cadarso 11, pta 7

963 013 413

unacitacon@lamujerdelpresidente.com

© La Mujer Del Presidente, 2016