LA MUJER DEL PRESIDENTE TELLS THE PRESIDENT WHAT HE NEEDS TO HEAR, NOT WHAT HE WANTS TO HEAR

She knows that the truth can sometimes hurt, but a lie can be fatal. For this reason, she is always honest and tells the President what others dare not say. Telling the truth at all times is her greatest gesture of loyalty.

#2

SHE GIVES THE PRESIDENT A DIFFERENT VISION

Her position, far away from offices and the President’s cabinet groups, gives her a greater perspective and allows her to broach subjects with a radically new outlook.
#3

SHE GOES TO BED AND WAKES UP NEXT TO THE PRESIDENT EVERY DAY

She knows about the President’s dreams, she knows what keeps him awake at night, and tolerates his snoring. In other words, she understands everything that is going on around him and relies on his total confidence. Only like this can she help him to make his toughest decisions.

#4

SHE HELPS THE PRESIDENT TO KEEP HIS FEET ON THE GROUND

While the President can visualize abstractly about theories, speculations and hypotheses, she never loses sight of reality. And she feels, thinks and speaks like a real person.

#5

SHE KNOWS THAT PROMISES ARE WORTH NOTHING IF THEY ARE NOT KEPT

She understands that the people value a President who acts before he talks. And she proposes useful solutions to resolve his needs, whatever they may be.

LA MUJER DEL PRESIDENTE IS THE AGENCY OF CREATIVE SOLUTIONS BASED ON HONESTY. AND THE PRESIDENT IS YOUR BRAND OR PROJECT.

HER IDEAOLOGY

La Mujer del Presidente  firmly believes in strategy and creativity as inseparable entities. For this reason, all projects that she carries out are anchored firmly in the truth from the President. Even though many times he does not know it.

This incontestable truth materializes in great ideas that can be communicated via own or paid means, but always with the intention of making the President win the support of as many people as possible. The President’s wife knows how to move with skill in any of these scenarios. And whenever she can, she does it in all three at once:

The ideology of the La mujer del presidente is the consequence of experience, learning and knowledge acquired over more than a decade working with one of the best presidents. If you wish to know her intimately, contact her. She would be delighted to get to know you.

her parents

Los padres de La Mujer del Presidente no la dejan salir con cualquiera. Sólo conceden su mano a aquellas marcas o proyectos que les enamoran de verdad. De esta manera aseguran la motivación y compromiso necesarios para que la relación tenga un final feliz.

Guillermo Navarro

Head of Strategy & CoFounder

Planner with experience in advertising agencies: The Vidal Parthership NY, JWT Madrid, GREY Madrid and Kitchen. He has worked for Schweppes, Vodafone, Mondelez International, Mazda, Telepizza, Kellogg's, Antena 3, Cerveza Corona, Domino's Pizza, Bankinter, NH Hoteles, and other companies. He has been recognised and rewarded in several occasions. In “Premios Eficacia” Festival, he was one of the the juries in its 2017 edition. He is an associate teacher and speaker invited in several universities and business schools.

Jose Maza

Creative Director & CoFounder

Copywriter with experience in advertising agencies: Contrapunto/BBDO, DDB Madrid, El Laboratorio y JWT Madrid. He worked with brands such as Mercedes-Benz, Grupo Mahou-San Miguel, Movistar, Canal+, El País, Vodafone, Cerveza Corona, Grupo Kraft, Johnson&Johnson, Meetic, ONCE and Bankinter. He has been recognized in several advertizing festivals: El Sol, Eurobest, Premios Eficacia, JCDecaux Awards, AMPE and Premios Nacionales de Creatividad (CdeC), where he participates as jury in its 2017 edition.

Diego Herrero

Associate Creative Director

Art Director with experience in advertising agencies such as Contrapunto/BBDO, Bungalow25,  El Laboratorio and JWT Madrid. He has developed campaigns for the brands Chrysler, Jeep, Orange, Cerveza Corona, Vodafone, Johnson&Johnson and Banco Gallego, among others. His work has won prizes in national and international advertizing festivals such as Cannes, El Sol, FIAP, El Ojo de Iberoamérica and Premios Nacionales de Creatividad (CdeC).

HER CHILDREN

Some are fatter, some are smaller and some are more beautiful. Also, there are some that look a little strange. But the President’s wife loves them all equally.

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WIKIPAELLA

A WOMAN OF ACTION

La Mujer del Presidente is the type of woman whose actions speak for her. She is more about doing rather than speaking, and for this she wishes to show you what she has been working on recently. If you wish to receive periodic notifications from the President, leave us your email address

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PARTICIPATION IN EFFICIENCY DAY

The strategic director of La Mujer del Presidente participated in a day organised by the Spanish Association of Advertising, to mark the X anniversary of the APG. This day was dedicated to planning, and the figure of the planner and their role in the future of brand communication was discussed.

PaellaEmoji achieved

Arroz La Fallera has become the first brand on the planet to enter into the 21st century language with the PaellaEmoji, the first emoji with Spanish origins. Its acceptance was a Global Tendency on Twitter and headline news in the main media.

Bronze in the Club de Creativos

The Spanish Creative Council gave a bronze award in the ideas category for the PaellaEmoji campaign. This achievement is added to the Gold Effie, the bronze Sol and the advertisement of the year award online in the ad magazine ´Anuncios´.

Global Campaign

International IVI campaign in Spain, Argentina, Panama and Abu Dhabi, showing that there is no language more universal than the emotions.

her friends

Designers, industrial engineers, sculptors, musicians, journalists, architects, programmers, events and buzz specialists, illustrators and photographers. La Mujer del Presidente knows very well how to choose her friendships to carry out any task, regardless of how great or complex it might be. She relies on a network of professionals from different disciplines which make up a flexible structure that adapts like a glove to the requirements of each project.

Her House

The doors of the President´s wife are always open. Come and have a coffe and tell her about how your brand is going, or what your Project is all about. She will be delighted to help you out and suggest creative solutions.

Calle Almirante Cadarso 11, pta 7

963 013 413

unacitacon@lamujerdelpresidente.com

© La Mujer Del Presidente, 2016